• The most visible part of your marketing strategy is the name given to your new product, service or business.
  A name that doesn't connect with customers can undermine an otherwise fine product in the marketplace. Yet oddly enough, naming is usually given scant attention, often occurring as an afterthought and treated as such.
  
  
• Our creative process for discovering innovative solutions to business challenges can be applied to naming as well, with amazing results!
  We can help you discover a name for your product, service or new enterprise that captures the attention of customers and stays with them. A name that lends itself to ingenious taglines and graphics that further convey the promise of fulfilling their needs. A name that sells!

For the Global Habitat Project, we helped re-name their quarterly journal sent to thousands of schoolchildren to "Green Times".

For a web-based photo storage/sharing enterprise, we facilitated name and tagline ideation sessions, resulting in "Lightspeed Images" ("Good views travel fast").

For a large Hartford-based insurance company, we facilitated name sessions as part of their branding strategy for newly-introduced expedited claims service (names still under consideration).