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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

Vol. 1, No. 1, Spring 2001
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Let's Look at Our "Standard Models"
By Jeffrey A. Govendo


NEWS ITEM - Feb. 9, 2001 - Physicists put a "spin" on theory
A team of 80 scientists at the Brookhaven National Laboratory in Upton, NY announced today that the results of an experiment in which the movements of muons, subatomic particles similar to electrons, deviated from what would have been predicted under the so-called Standard Model of particle physics. The Standard Model has been somewhat the gospel for more than 30 years in explaining the interaction between matter and energy. "If it holds up," said Bradley Keister of the National Science Foundation, "it's a very exciting finding that can change how we see the world, how we look at matter and how it interacts."


Now, I don't pretend to understand any more about this story than I've reported above. I didn't even take physics in high school! What I do know is that it's a story that likely would never have been told had there not been a group of scientists willing to question The Standard Model as the be-all and end-all of how matter works. Of course, one could argue that it's the job of scientists to question, to probe, to continually be searching for new answers. It's almost a part of their "job description."

     This is not necessarily the case in business. We tend to have a few "standard models" of our own that have become entrenched largely because they seemed to work pretty well in the past. Until the 1980's, for example, it was a fairly standard (though never openly admitted) operating model in the domestic auto industry that the best way to engender repeat sales was to make sure the car was barely operable after several years of use. (Remember when six figures on the odometer meant the scrap heap?) Then, some of our foreign competitors came along and demonstrated that you could promote loyalty and repeat sales by selling cars that ran well year after year. People bought newer models not because they had to; they did it because they wanted to. The result - after a period of great pain in Detroit from lost market share, and thousands of lost jobs - was a sea change in the way cars are manufactured, marketed, sold and re-sold.

     What are the "standard models" your company is operating under? For instance, in many organizations, it's a given that when the economy slows down, there has to be a cutback in "non-essential" expenditures, such as management development programs or value-added service to customers, even though such decisions may hurt in the long run. Others operate under the assumption that only certain people/functions in the organization can come up with ideas for new products/services, or new ways of running the business. Under this model, they deny themselves the benefit of much of their organization's brainpower.

     An interesting exercise would be to make a list of "standard models" for your company, or your own department within the company. What are your accepted practices, foregone conclusions … the "way we do things" around here? For each one, ask how it helps in achieving your goals - both organizational and personal - and also how it might be getting in the way. What are some of the possibilities that would emerge if you were to deviate from them, as did the errant muons in the news story above? Remember, many of our "standard models" exist only because nobody has ventured into "un-standard" territory to consider alternatives. You may be surprised at what opens up for you, your colleagues and the company as a whole!

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5 Tips for Conducting Effective Meetings

     Almost everyone in business attends meetings, lots of them. For those who facilitate, we'll try to help make them more productive by sharing what's worked best for us. If you have any ideas to add, let us know!

1. Begin and end the meeting on time, every time - honor your contract with those attending.
2. Prepare an agenda and post it prominently for all to see - this helps everyone stay focused and track the meeting's progress.
3. Encourage participants to state their main ideas in crisply worded, concise statements - a lot of time in meetings is wasted by those who endlessly ramble while "getting to the point." Model the appropriate behavior, if necessary.
4. Make sure each person's points are entered into the notes - if people are asked to contribute, they should expect their ideas to be recorded and thoughtfully considered.
5. Finish each agenda item with some next steps or recommended actions - you don't want people saying a week later, "Whatever happened to that idea we were working on…?"

For a nifty little handbook on running good meetings, check out "39 Secrets for Effective and Enjoyable Meetings" by Peg Kelley and Will Gaulin. It's available at www.facplus.com.

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Names We Like

We're always on the lookout for creative business or product names. If you know of any good ones, send them along! You may see them in an upcoming issue!

  • Iron Mountain (data storage) - could anything sound safer?
  • Miracle of Science (a restaurant/bar near M.I.T.) - has nothing to do with food, but it works!
  • Verizon (telecom) - okay, okay… at first it came across as pretty contrived. But as we get more used to it, it seems to be working well. A good combination of positive associations.
  • Zoots (web-based cleaners) - not your typical cleaning establishment name. But when you say "zoot" what's the first word you think of?
  • The Prints and the Potter (arts & crafts store) - great play on words. Guess what they sell!
  • Genuity (network services for e-commerce) - suggests genesis, genuineness, ingenuity - all those good things. And besides, it just sounds nice!

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Quote of Note

"An invention or new combination can be successful only if all the elements necessary for the recombination are present in the culture."
- Peter Farb, Anthropologist

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The Innovative Edge™ Inc. is a consulting firm based in Massachusetts that helps client organizations tackle tough challenges through creative problem solving. Its president, Jeffrey A. Govendo, works in a broad range of industries as a project consultant, group facilitator, trainer and conference designer, enabling organizations to achieve their goals by increasing their capacity for innovation.

Contact The Innovative Edge at
(508) 497-9096 (tel.)
(508) 435-8170 (fax)
jgovendo@innov-edge.com
www.innov-edge.com

Copyright © 2001 The Innovative Edge, Inc.

The Innovative Edge, Inc.
Ph: 508-497-9096
Fx: 508-435-8170