the
innovative LEDGER
An e-Newsletter from The Innovative Edge Inc.
Vol.
1, No. 1, Spring 2001
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Let's
Look at Our "Standard Models"
By Jeffrey A. Govendo
NEWS
ITEM - Feb. 9, 2001 - Physicists put a "spin" on theory
A team of 80 scientists at the Brookhaven National Laboratory in Upton,
NY announced today that the results of an experiment in which the
movements of muons, subatomic particles similar to electrons, deviated
from what would have been predicted under the so-called Standard Model
of particle physics. The Standard Model has been somewhat the gospel
for more than 30 years in explaining the interaction between matter
and energy. "If it holds up," said Bradley Keister of the
National Science Foundation, "it's a very exciting finding that
can change how we see the world, how we look at matter and how it
interacts."
Now, I don't pretend to understand any more about this story than I've
reported above. I didn't even take physics in high school! What I do
know is that it's a story that likely would never have been told had
there not been a group of scientists willing to question The Standard
Model as the be-all and end-all of how matter works. Of course, one
could argue that it's the job of scientists to question, to probe, to
continually be searching for new answers. It's almost a part of their
"job description."
This is not necessarily the case in
business. We tend to have a few "standard models" of our
own that have become entrenched largely because they seemed to work
pretty well in the past. Until the 1980's, for example, it was a fairly
standard (though never openly admitted) operating model in the domestic
auto industry that the best way to engender repeat sales was to make
sure the car was barely operable after several years of use. (Remember
when six figures on the odometer meant the scrap heap?) Then, some
of our foreign competitors came along and demonstrated that you could
promote loyalty and repeat sales by selling cars that ran well year
after year. People bought newer models not because they had to; they
did it because they wanted to. The result - after a period of great
pain in Detroit from lost market share, and thousands of lost jobs
- was a sea change in the way cars are manufactured, marketed, sold
and re-sold.
What are the "standard models"
your company is operating under? For instance, in many organizations,
it's a given that when the economy slows down, there has to be a cutback
in "non-essential" expenditures, such as management development
programs or value-added service to customers, even though such decisions
may hurt in the long run. Others operate under the assumption that
only certain people/functions in the organization can come up with
ideas for new products/services, or new ways of running the business.
Under this model, they deny themselves the benefit of much of their
organization's brainpower.
An interesting exercise would be to
make a list of "standard models" for your company, or your
own department within the company. What are your accepted practices,
foregone conclusions
the "way we do things" around
here? For each one, ask how it helps in achieving your goals - both
organizational and personal - and also how it might be getting in
the way. What are some of the possibilities that would emerge if you
were to deviate from them, as did the errant muons in the news story
above? Remember, many of our "standard models" exist only
because nobody has ventured into "un-standard" territory
to consider alternatives. You may be surprised at what opens up for
you, your colleagues and the company as a whole!
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5 Tips
for Conducting Effective Meetings
Almost
everyone in business attends meetings, lots of them. For those who
facilitate, we'll try to help make them more productive by sharing
what's worked best for us. If you have any ideas to add, let us know!
1.
Begin and end the meeting on time, every time - honor your
contract with those attending.
2. Prepare an agenda and post it prominently for all to see
- this helps everyone stay focused and track the meeting's progress.
3. Encourage participants to state their main ideas in crisply
worded, concise statements - a lot of time in meetings is wasted
by those who endlessly ramble while "getting to the point."
Model the appropriate behavior, if necessary.
4. Make sure each person's points are entered into the notes
- if people are asked to contribute, they should expect their ideas
to be recorded and thoughtfully considered.
5. Finish each agenda item with some next steps or recommended
actions - you don't want people saying a week later, "Whatever
happened to that idea we were working on
?"
For
a nifty little handbook on running good meetings, check out "39
Secrets for Effective and Enjoyable Meetings" by Peg Kelley and
Will Gaulin. It's available at www.facplus.com.
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Names
We Like
We're
always on the lookout for creative business or product names. If you
know of any good ones, send them along! You may see them in an upcoming
issue!
-
Iron
Mountain (data storage) - could anything sound safer?
-
Miracle
of Science (a restaurant/bar near M.I.T.) - has nothing to do
with food, but it works!
-
Verizon
(telecom) - okay, okay
at first it came across as pretty contrived.
But as we get more used to it, it seems to be working well. A good
combination of positive associations.
-
Zoots
(web-based cleaners) - not your typical cleaning establishment name.
But when you say "zoot" what's the first word you think
of?
-
The
Prints and the Potter (arts & crafts store) - great play
on words. Guess what they sell!
-
Genuity
(network services for e-commerce) - suggests genesis, genuineness,
ingenuity - all those good things. And besides, it just sounds nice!
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Quote
of Note
"An
invention or new combination can be successful only if all the elements
necessary for the recombination are present in the culture."
- Peter Farb, Anthropologist
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The
Innovative Edge Inc. is a consulting firm based in Massachusetts
that helps client organizations tackle tough challenges through creative
problem solving. Its president, Jeffrey A. Govendo, works in a broad
range of industries as a project consultant, group facilitator, trainer
and conference designer, enabling organizations to achieve their goals
by increasing their capacity for innovation.
Contact
The Innovative Edge at
(508) 497-9096 (tel.)
(508) 435-8170 (fax)
jgovendo@innov-edge.com
www.innov-edge.com
Copyright
© 2001 The Innovative Edge, Inc.
The
Innovative Edge, Inc.
Ph: 508-497-9096
Fx: 508-435-8170
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