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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 7, No. 11 - November 2007

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Here's One for the Aged

By Jeff Govendo

A recent BusinessWeek article (whose title, "We’re Not Finnished With You Yet" qualifies for an appearance in the Names We Like feature of this newsletter) described the special status afforded older workers in Finland.

Finland, one of the most prosperous nations most of us don't know much about, like many other industrialized countries, is facing an increasingly aging workforce. Forty percent of all Finns will reach normal retirement age within the next 15 years. But instead of focusing only upon the solvency of retirement programs and pension funds, Finnish companies and the government are looking at ways to extend the productive years of its workers, recognizing that the longer they remain employed, the less strain on the system.

As such, firms like the Abloy Company, a manufacturer of door locks and entryway systems, has instituted programs designed to keep their older workers happy and productive. Their “Age Masters” program, for workers 55 years and older, offers extra paid vacation time, company-sponsored golf outings, foreign language training and free massages. (Free massages! Anyone interested in trading their Florida retirement condo for nice little flat in Helsinki?).

But it’s not simply preserving the retirement system, nor warm and fuzzy feelings for seniors, that motivates the public and private sectors to keep their more seasoned workers in the game. There is also the realization that companies do well when they can harness the skills and wisdom accrued over the years by their more seasoned employees. While younger workers may bring to the floor more technical savvy and, in most cases, greater physical stamina (even without the massage), the gray-hairs possess the all-important gift of context and perspective; a longer, broader view that undoubtedly serves the company well when attempting to innovate and make important strategic decisions.

The age continuum, in fact, is an important consideration in determining the diverse mix of people that can add so much to the ability of a company to think creatively about tough problems or new opportunities. As much as gender, ethnicity, educational background or job specialization, longevity and experience in the field can be an important variable to consider when selecting players for a project that requires creative thinking and some innovative approaches.

And, contrary to some stereotypes, the number of years logged does not have to mean "stuck in their ways." In fact, some of the nimblest, most free-wheeling thinkers I’ve met over the years have been…shall we say...the more "mature" members of teams I’ve worked with. That capacity, along with the sense of perspective that comes from having been around awhile, is a pretty potent combination for helping to achieve innovative outcomes.

So, perhaps HR departments should be spending less on gold watches and more on the kinds of perks that keep our experienced people on the job a bit longer.

Like those… say, did I mention anything about the massages?

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Names We Like

We're always on the lookout for creative product or business names!.

  • Eye Q (opticians) - you don't need glasses to see this is a very smart name!
  • Uppercuts (hair salon) - a short, snappy name that packs a punch!
  • We're Not Finnished With You Yet (article on Finland's efforts to retain older workers) - sounds like something the people at Uppercuts might say!
  • Lights of My Life (lighting store) - a bright idea for a name!


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    Innovation Quotation

    "Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead."
    - Louisa May Alcott, author





Copyright © 2007 The Innovative Edge, Inc.