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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 9, No. 5 - May 2009

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The Practice of Creativity, Part 1

By Jeff Govendo

Are some people born geniuses? Was there something in the genetic makeup of Mozart, Shakespeare or Einstein that destined them at birth to think and perform at a different level than others in their fields?

Not really, says New York Times writer David Brooks in a recent column. Citing findings in two recently published books, The Talent Code by Daniel Coyle and Talent is Overrated by Geoff Colvin, Brooks states, "The key factor separating geniuses from the merely accomplished is not divine spark. It's not I.Q. Instead, it's deliberate practice. Top performers spend more hours (many more hours) rigorously practicing their craft."

Mozart, notes Brooks, was a good musician as a young lad, but hardly a standout among his peers. However, with his father's encouragement (insistence?), he spent a lot of time at the piano; so much that he "got his 10,000 hours of practice in early and then he built from there."

Brooks points to other factors that also appear in the life stories of a future geniuses. The presence of a role model, for instance, who offers up a vision of what they might someday become when they've mastered their craft. Also, an effective mentor who guides the student through the all the intracacies of their skill area, effectively coaching them and giving precise feedback at every step.

But above all it's the practice, Brooks insists. It's the repetition of each minute component of the activity that seems to move the genius-in-waiting to a level beyond which most of us can ever hope to attain.

Well, I'm not sure I fully buy it. I suspect Picasso had comtemporaries who spent as much time on canvas as he did; yet he was uniquely gifted. There were plenty of other teens in pre-60's Liverpool spending endless hours writing music and lyrics, but they weren't Lennon-McCartney. Steve Jobs has a lot of ambitious competitors, but they didn't come up wth the i-Pod.

No, we may not all have genius potential. But what we do have -- all of us -- is the capacity to be creative thinkers. To see things in novel ways; to make surprising connections between apparently unrelated ideas or objects. Every night we put together a series of wildly creative productions called dreams.

The human mind is uniquely wired for creativity, even if it's not of genius caliber. However -- and here we return to Mr. Brooks' premise -- it definitely shows up more when we humans practice at it. I have consistently observed over many years of working with teams on innovation projects, that those who exercise their creative muscles on a somewhat regular basis simply do a better job generating new and unusual ideas to explore when they have to.

And when is it so necessary? When they need to come up with possible solutions to seemingly intractable problems or challenges facing their organizations. Like right now.

Perhaps it's the mental skill of connection-making itself that improves with repetition. Or the comfort level with taking risks that increases with practice (thinking creatively in the context of group dynamics and organizational politics always involves risk). Probably it's a combination of the two.

But, if we think of creative thinking as a skill, and not simply a gift possessed by the relatively few, it makes perfect sense that it will improve with practice.

Next month we'll discuss some ways of staying in shape, creatively speaking.

Until then, let's put a little Mozart on the i-Pod and get inspired.

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Names We Like

We're always on the lookout for creative product or business names!.

  • Squeaky Green (line of organic cleaning products) - environmentally correct, but a bit noisy!
  • Geek2Geek (dating service for IT professionals) - typical copy on this site: "tall, dork and handsome."
  • Debt Be Not Proud (title of article on corporate bankruptcies) - perhaps a tagline for some car brands in the near future!
  • Great Minds Like a Think (marketing slogan for The Economist) - hopefully that's true, because you have to think about this one a bit!


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    Innovation Quotation

    "Life is like a ten-speed bike. Most of us have gears we never use."
    - Charles Schultz, creator of "Peanuts"



Copyright © 2009 The Innovative Edge, Inc.