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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 9, No. 3 - March 2009

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Can Innovation Be Found in the Cabinet?

By Jeff Govendo

Last month an article by noted innovation consultant and author Thomas Kuczmarski in Business Week called upon President Obama to create a new cabinet-level post for his administration: Secretary of Innovation.

Kuczmarski envisions the Secretary of Innovation as being responsible for two distinct but related tasks: 1. to lead a national innovation process within the government and its interface with business, in order to "unclench the lockjaw of this economic crisis"; 2. to foster a national "innovation mindset" for stimulating innovation throughout the private sector.

Innovation, Kuczmarski rightly points out, is a buzzword that has long been bandied about with little meaning or conviction by many in both the public and private sectors. Line up the mission statements of 100 companies or agencies at random, and there's a good chance every one of them will mention innovation. And yet, by most measures, only a modest percentage of these companies are likely to meet the criteria for anything approaching "innovative."

Yet, as Kuczmarski and many others note, planting the seeds for more widespread and purposeful innovation is what our country desperately needs at this perilous time. The Secretary of Innovation would both model and lead such an effort on a nationwide basis.

To his credit, Kuczmarski anticipates the most likely objection to this idea: that what he is proposing is yet another government bureaucracy, which almost by definition runs counter to what it would be trying to achieve. He responds, rather vaguely, by comparing the post to that of a Chief Information Officer in a corporation; a person responsible for "assembling cross-functional teams...so that innovation is seen as an organization-wide effort."

I guess that means he/she would be an uber-matchmaker/facilitator of sorts, empowered to bring unlikely individuals and groups together to come up with breakthrough ideas.

I like the sentiment. There is no doubt - and this is reflected in numerous opinion polls - that Americans across the political spectrum see a dire need for new thinking in the way things are done both in and outside of government. This holds true for economic and fiscal policy, health care delivery, environmental issues, education reform; indeed, in the very political process by
which all these are (or are not) accomplished.

But a Secretary of Innovation? That would mean a brand, new Department of Innovation. Yet another silo in the many-siloed barn that is the federal government, replete with its own budget and turf to protect. Its own unique set of political dynamics. Subject to the ideological whims of the current and future administrations.

Just thinking about it is fatiguing. Do we really need an added layer of complexity at this time?

In my opinion, it's the President who is and should be the de facto Secretary of Innovation, just as the CEO of any organization should be. He/she does this by setting the tone, leading by example, communicating clearly, and demonstrating in his/her actions the unique combination of open-mindedness and decisiveness that leads to meaningful change.

Does the president need help in bringing this all about? Absolutely. From yet another layer of bureaucracy? I think not.

Innovation is first and foremost the responsibility of leadership at the highest level, whether the organization consists of 30 employees or 300 million citizens.

I suppose we could consider an alternative post to Secretary of Innovation. How about... an Innovation CZAR?

Just kidding...

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Names We Like

We're always on the lookout for creative product or business names!.

  • Sleepy's (mattress stores) - do you suppose this is a made-up name, or did a guy named Sleepy just happen to get into this business?
  • Raw Deals (title of article on low priced sushi restaurants) - since you don't pay for cooking, shouldn't they all be low priced?
  • Down on One Knee (book on creative marriage proposals) - wonder if there's a sequel on creative divorces!
  • Village Gopher (personal errand service) - call them when you have the gnawing feeling something's been left undone.


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    Innovation Quotation

    "The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."
    - John Maynard Keynes, economist



Copyright © 2009 The Innovative Edge, Inc.