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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 8, No. 3 - March 2008

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Is the Scientific Method Good for Your Health?

By Jeff Govendo

Recently, a short letter to the editor of Time Magazine entitled "Healthy Skepticism" caught my eye. In it, Paul FitzGerald, Ph.D., a research scientist from U. Cal, Davis, commented on Time's obituary the previous week of Dr. Judah Folkman, the renowned pediatric surgeon at Boston's Children's Hospital, who died of a heart attack in January at the age of 74.

Folkman, who apparently had boundless energy until the day of his death (at the Denver airport on his way to a conference), did surgery by day and cancer research in his lab at night. His breakthrough theory, first put forth in 1973, would change the course of cancer treatment. It was that tumors depend on the formation of blood vessels to sustain themselves (a process called angiogenesis), and that preventing such blood vessel growth would starve and shrink the tumor. Based on this, the field of anti-angiogenesis research and treatment developed, which has resulted so far in 10 drug formulations proven highly effective in the treatment of many forms of cancer. It is also being studied as a way to combat chronic obesity.

The obituary had noted that when Dr. Folkman first published his theory, his peers roundly attacked or dismissed it. No one had ever conceptualized cancer treatment this way before. Dr. FitzGerald, in his letter, stated "such skepticism is commonly portrayed as a flaw, when in fact it's the single most valuable skill we can bring to bear on our work....Good scientists don't seek to prove a hypothesis true. We make every possible effort to prove it wrong by subjecting it to the most withering attacks we can dream up."

Dr. FitzGerald is of course referring to the "scientific method" of inquiry, which he rightly suggests can result in more robust hypotheses, since they have managed to withstand severe scrutiny and critcism. It is an absolutely necessary approach for investigating and evaluating concepts in science, as well as other fields.

The problem is that many of us use the scientific method whenever we’re presented with new thinking, even at the front end of the innovation process, where the goal is supposedly to come up with lots of new ideas. Yet so often, our immediate response to something very "different" is to point out what’s wrong. How often have we been told in brainstorming sessions that “no idea is a bad idea,” only to discover that the more unusual the offering, the more likely it is to be ridiculed or dismissed out of hand? Even when this doesn’t happen overtly, typically a brainstorming session concludes with a process of eliminating those ideas that don’t fit the group’s expectations or frame of reference. (Proving, in fact, that there are bad ideas.)

Too often, when presented with an idea that begs to be further explored because it strays from the conventional, that’s when we’re most likely to respond in the negative. There’s a time for this type of response, but when we engage in it too early in the innovation cycle, we lose potential breakthroughs and shut down creative thinking too. Precise, scientific inquiry is by definition a limiting form of thinking. It cuts us off from a world of possibilities if we insist on doing it all the time.

Fortunately for all of us, Dr. Folkman was undaunted by the attacks on his hypothesis and continued his research with the support of his institution. The truth of angiogenesis is now well established, lives have been extended and saved, and Dr. Folkman’s work continues through his many students and disciples.

Dr. Judah Folkman, 1933-2008.

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Names We Like

We're always on the lookout for creative product or business names!.

  • Sol Seeker (lightweight cotton shirt) - what to wear when you're thinking deeply...about vacation!
  • Hand-in-Paw (therapy program for at-risk kids through caring for abused animals) - a truly hands-on approach!
  • Ties to Nature (environmentally themed ties) - raising one's consciousness can be such a pain in the neck!
  • Bi-focal Strategies - (business consultants helping clients explore both short and long range goals) - they study all the specs!


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    Innovation Quotation

    "The heart has its reasons that reason cannot know."
    - Blaise Pascal, French mathematician & philosopher




Copyright © 2008 The Innovative Edge, Inc.