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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 6, No. 3, March 2006
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Christmas with the Cranks
By Jeff Govendo

You’re looking at a potentially huge leap forward in laptop computing. So important, in fact, I chose to show it instead of the mug which usually adorns this publication.

It features a 500 MHz processor and 128MB of DRAM, 500MB of Flash memory and four USB ports.

Not impressed?

How about instant wireless connectivity the minute it’s popped from the package?

Still not impressed?

It has an extra-rugged, plastic case making it nearly unbreakable…

You’re yawning.

Okay… it doesn’t use an external electrical source, has no battery or solar cells, yet never runs out of juice. Why? Because it’s powered by a wind-up crank, like those flashlights or radios sold at Sharper Image and Brookstone for “emergency” situations, like when you need a conversation piece – quick.

Now you’re getting interested. How about this? It costs $100.

Want one? Well, you can’t have it, firstly because it’s not yet in production, and won’t be until the end of 2006, perhaps around Christmas. Secondly, because it will be sold only to governments of developing nations for distribution to poor children who would otherwise never have access to a computer.

The $100 crank-up laptop is the invention of Nicholas Negroponte of the MIT Media Lab, and chairman of the non-profit One Laptop per Child (OLPD). OLPD’s mission is to put computers in the hands of millions of children throughout the developing world, in order to provide them with at least some of the learning opportunities taken for granted by kids in modern, industrialized nations. They say education is the great equalizer, and in the Information Age, access to information via computer is a key to quality education.

Computers for all… what a great idea! And as with many great ideas, there are no doubt plenty of folks who will look upon it with skepticism, shaking their heads and pointing out all the reasons why it won’t work. Corrupt government officials in third-world countries, poor distribution capabilities, too little sophistication on the part of young users who won’t know what to do with them, no return on investment, and on and on and on.

Every radical, new innovation brings with it an army of skeptics who are more than willing to tell us why it is doomed to failure. Listen to them and we’re all reading by candlelight (or at least, wind-up flashlight) and using an abacus to add up our own returns on investment. The naysayers will tell us our vehicles have to run on petroleum-based fuels – there’s just no other scientifically or commercially viable way.

Sure, there are real obstacles to resolve around any new invention, issues to overcome. But in the end, real innovators listen to their hearts, not to all the noise around them.

Myself, I’m looking forward to hearing the first news story about a successful implementation of the $100 laptop.

I’m winding up my radio even as we speak.

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Names We Like

We're always on the lookout for creative product or business names!.

  • Farewell to Arms (men's vest) - hands down, one of our favorite garments!
  • The Boppy (support pillow for infants) - we reported on this product in a recent issue. It makes no sense, but pre-1-year olds don't pay much attention to names anyway!
  • "Why Are These Frogs Croaking?" (title of article on the effects of global warming on certain frog species) - using a humorous title for a serious subject takes a leap of faith!
  • Time is Money (store selling high-end watches and designer clocks) - at these prices, every fashion item is strictly up-to-the-minute!

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    Innovation Quotation

    " Only those who will risk going too far can possibly find out how far one can go."
    T. S. Eliot, author


Copyright © 2006 The Innovative Edge, Inc.